Amazon Seller Sync
Amazon Seller Sync is an embedded Shopify app that connects your Shopify store to Amazon and keeps the two in step. You install it from the Shopify App Store, connect your Amazon Seller Central account, and run everything from inside Shopify Admin — there is nothing to install on your computer.
What it does
The app brings the whole Amazon workflow into Shopify:
- Product Mapping — link Shopify variants to Amazon ASINs and pull live Amazon prices, the Buy Box status, and price history into Shopify.
- Product Sync — publish and manage Amazon listings from Shopify, with attributes, category types, fee estimates, and AI-assisted copy, per marketplace.
- Buy Box Repricer — automatically win the Buy Box within safe, Fair-Pricing-compliant floor and ceiling bounds.
- Inventory Sync — see FBA availability and push FBM stock from Shopify to Amazon per marketplace.
- Fulfilment by Amazon (MCF) — let Amazon fulfil your Shopify orders, with multi-market routing, tracking write-back, and an auto-reassign fallback.
- Amazon Buy Button — add an "Available on Amazon" button to your storefront so shoppers can buy on Amazon.
- Analytics — Buy Box win-rate over time, suggested FBA restock, and a margin report (price minus fees minus cost), exportable to CSV.
Who it is for
Amazon Seller Sync is for Shopify merchants who also sell on Amazon and want a single place to keep prices, stock, listings, and fulfilment aligned across both channels. It suits everyone from a single-market seller who just wants live Amazon prices on their product pages, up to a multi-account, multi-marketplace operation that publishes and reprices thousands of listings.
How the app is organised
The app has a left-hand navigation inside Shopify Admin. The most-used tools sit at the top, followed by insights and account settings:
| Area | What you do there |
|---|---|
| Home | Your setup checklist, key stats, and a health view of your listings. |
| Product Sync | Publish and manage Amazon listings from your Shopify products. |
| Product Mapping | Link variants to Amazon ASINs for live price and Buy Box sync. |
| Inventory Sync | View FBA stock and sync FBM availability to Amazon. |
| Repricer | Set floor and ceiling bounds and let the app win the Buy Box. |
| Fulfilment by Amazon | Have Amazon fulfil your Shopify orders. |
| Buy on Amazon | Add an "Available on Amazon" button to your storefront. |
| Analytics | Buy Box, restock, and margin reporting. |
| Plans | Choose your plan, add-ons, and manage billing. |
| Settings | Amazon connection, market mappings, AI, automation, and metafields. |
Where to start
If you are new, follow the Getting started guide — it walks you from installing the app through choosing a plan, connecting Amazon, and getting your first products live. Each area then has its own page in this section with a full walkthrough.